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阅读理解：

Nike

Nike is one of the world's best-known sports shoe and clothes companies.It earns over $1 billion a year.It markets running shoes,walking shoes,basketball shoes,jogging suits and many other related products.

In spite of its success,Nike relies very much on famous people's support to promote consumer sales.Over the past few years,Nike has made good use of one of the most popular names in sports history:Michael Jordan for Air Jordan basketball shoes and clothing.

In the first two years on the market,Nike sold 2 million pairs of Air Jordans and sales from the shoes and clothing reached $100 million.Michael Jordan's fee?It is $2.5 million over five years,a royalty（使用费）on all items sold,and a number of other benefits.

Nike's promotion efforts for Air Jordan have been impressive.It decided to hire Michael Jordan after he starred for the gold medal winning 1984 US Olympic basketball team.He has since become an exciting popular player in the National Basketball Association.The name Air Jordan came from the shoe's air-sole（充气鞋底）and Michael Jordan's name.the original shoe was a high-top black and red model,designed to be both comfortable and fashionable.Magazine and television commercials,for which Nike has invested $5 million,have shown Jordan leaping and blocking shots.Enormous billboards（户外广告牌）of him in action also have appeared in major cities.McDonald's and Coke commercials displaying Jordan have enhanced his public image.

Nike received early publicity when the Chicago Bulls（his basketball team）refused to let Jordan wear the red and black shoes,since they did not match the team's colors.After getting headlines everywhere,Nike supplied Jordan with shoes in the Bulls in the Bulls' colors.

1.The passage mainly intends to tell us that

A.Nike is an ad company.

B.Nike is a famous basketball player

C.Nike has made use of Jordan to promote sales.

D.Nike sold 2 million pairs of sports shoes to Michael Jordan.

正确答案：C

答案解析：根据第二段"In spite of its success,Nike relies very much on famous people's support to promote consumer sales.”可知答案选C。

2.What has Michael Jordan got in return for his promotion of Air Jordan?

A.$2.5 million over five years

B.A royalty on all items sold

C.A number of benefits

D.All of the above.

正确答案：D

答案解析：根据第三段"It is $2.5 million over five years,a royalty（使用费）on all items sold,and a number of other benefits.”可知答案选D。

3.Which of the following statements is true of Michael Jordan?

A.He made a great contribution to American basketball in 1984.

B.He is a great designer of sports shoes.

C.He created the name Air Jordan.

D.He started the Nike company.

正确答案：A

答案解析：根据第四段"It decided to hire Michael Jordan after he starred for the gold medal winning 1984 US Olympic basketball team.”可知答案选A。

4.According to the passage,advertisements in some major cities show Jordan

A.drinking coffee

B.eating at a McDonald's

C.playing basketball

D.reading a magazine

正确答案：C

答案解析：根据第四段"Magazine and television commercials,for which Nike has invested $5 million,have shown Jordan leaping and blocking shots.”可知答案选C。

5.It can be concluded from this passage that

A.Jordan and Nike have benefited from each other.

B.the American National Basketball Association fired Jordan.

C.Jordan dislikes red and black shoes

D.the Chicago Bulls hated Jordan.

正确答案：A

答案解析：根据全文可知，乔丹和耐克是双赢的，彼此都得到了好处。答案选A。

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